The Lava Hot Franchise Opportunity

If you are looking for the hottest fast causal restaurant, you just found it!

Aloha, and welcome to MAUI TACOS® Mexican Grill! Recognized by “Nation’s Restaurant News” as a Hot Concept Winner, MAUI TACOS® is “A Vacation You Can Eat™”. MAUI TACOS® Mexican Grill combines a cool, hip Fast Casual dining experience, with exceptional food and the spirit of Aloha. When you visit a MAUI TACOS®, you’ll find a fusion of fresh Mexican foods paired with the exotic tastes of Hawaii. Signature tacos, Hawaiian BBQ pork burritos, fresh fish tacos, chicken enchiladas, mango salads, pineapple salsa and coconut flan are just a taste of the itinerary.

Request Information

Please complete the following form to receive more information about franschising.

    Cash Available For Investment ($100,000 Liquid Required)
    *What city and/or state do you want to open your franchise

    The Maui Tacos Lifestyle

    To our franchisees, our chef-driven Maui-Mex Menu and fun Island-Style culture represent a marketable competitive advantage with an opportunity to distinguish our Fast Casual restaurants from fast food and mom-and-pop Mexican restaurants. Internationally acclaimed Hawaiian chef and restaurateur Mark Ellman opened the first MAUI TACOS® in Maui, Hawaii in 1993.

    The store opened with rave reviews worldwide and was quickly followed by locations opening throughout the Hawaiian Islands. Rated One of the Top Tacos in the Country by ZAGAT, The legend continues today with MAUI TACOS® serving up delicious Mexican food with “Mauitude” and now franchising in select markets around the world. More than a franchise, MAUI TACOS® is a Lifestyle.


    Types of opportunities available

    At this time, single and multi-unit franchise opportunities are available in Hawaii and select mainland States in the U.S.

    Once approved, you will sign an individual Franchise Agreement and if qualified, an Area Development Agreement which gives you the right to develop multiple restaurants within an exclusive geographical territory.

    Internationally, MAUI TACOS® is offering Master Franchise Licenses to specific target market countries. Please complete the Information Request form and include specific country and cities of interest.

    Next Steps

    The first step is to complete our online Information Request Form.

    We can then contact you to provide you information on our franchise program and answer any preliminary questions you may have. In order to qualify for a franchise, you (and any partners) will need a combined net worth of $800,000, and liquid assets (cash) of $200,000 available to invest. For more information on our approval process, please go to our Process page.

    Please submit the “Request Information” form on this page now for more information about MAUI TACOS® and this exciting Franchise Opportunity.


    We’ve taken the best flavors of Mexico…
    and fused them with Aloha

    Internationally acclaimed celebrity chef and restaurateur Mark Ellman opened the first Maui Tacos 29 years ago on the Island of Maui in 1993. The store opened with rave reviews worldwide and was followed by several more locations opening across the Pacific. Thanks to our trademark salsas and award winning chef-driven menu, Maui Tacos and has risen to celebrity status.

    Featured on Food Network shows shows like Emeril Lagasse’s and being ranked as one of the top 20 tacos in the United States by ZAGAT has helped MAUI TACOS create a huge buzz and massive following across the globe.

    Complete a full franchise application